SEO Consultant in Portugal

An SEO consultant is a digital marketing expert whose main responsibility is to ensure that a given website occupies the best possible position in search engines for certain keywords.

In order to do this, you will have to be fully familiar with both the more technical aspects of search engines and of the website itself, as well as aligned with the objectives of the brands and companies that want to position themselves in them.

The first phase is an On-Page analysis – internal optimization. In this phase, the SEO Consultant will look at the contents of the page and its relevance, as well as understand to what extent the technical criteria for a good ranking are being met. To do so, it will look at data such as source code, tags, meta-tags, image optimization, keywords, URLs optimization, among others.

In the second phase, an Off-Page analysis is done – the so-called external optimization. In this moment of the process, both the quantity and the relevance of the links (backlinks) that point to the site in question are identified. An important factor here will be the authority of the sites from which these links originate. The link optimization strategy is very important in any SEO consulting process. Fundamental is also to understand if the website being audited is aligned with search engine guidelines – Google, Yahoo, and Bing – to help their robots understand and index their content, thus improving their organic traffic – the ultimate goal of SEO work.

In addition to experience in the market, when choosing an SEO consultant it is essential to take into account practices to obtain results.

• White-hat techniques are good SEO practices, according to Google guidelines.
• Black-hat practices can promise fast results, but also Google penalties that will make a radar mark disappear from search engines.

When looking for an SEO agency, it is also important to take into account its success stories, as well as the team of experts it counts within the most diverse fields of SEO – technical, strategic and content.

• Market Analysis and Competitors
• Technical Audit
• Performance Analysis
• Strategic Planning
• Implementation of Technical Improvements
• Content Creation
• Link Building
• Performance Management & Business Intelligence
• User Experience (UX)

An SEO consultant can be hired in different ways depending on your needs and budget:

• By the hour
• Part-time
• Full-time: Integrated within your company as an external consultant.